Design UI/UX

Unique, adaptive design for web sites, portals, online stores and mobile applications

Flat design

Flat design is a successor to the skeuomorphism, where the main idea was based on imitation of real objects. Flat design is based on minimalism and underlines the beauty of simplicity. Minimalism and flatness as the design principle started to appear in the 2000s when Microsoft started to use Metro style in their products design. This style was first used in the Windows Phone 7 OS, which was a commercial success. Microsoft followed it with the release of Windows 8 OS, which also utilizes flat design principles. Apple in its turn used flat design in iOS 7 which was released in 2013. This makes flat design even more popular and moves it to leading positions.

FLAT Main Principles

  • Use of 2D environments with flat and simple elements. Complete renouncement of 3D image imitation. Absence of gradients, shadows and transitions.
  • Use of only few base colors. Often only 2 - 3 bright color hues selected as a base besides black and white
  • Flat design is simple in essence, it should coordinate well with overall minimalistic approach, the interface should not look cluttered and visually overloaded.
  • Use of large background images which should be simple and should not distract the user
  • Use of visually appealing infographics, non-standard fonts utilization in order to attract the user’s attention
  • Use of 2D environments with flat and simple elements. Complete renouncement of 3D image imitation. Absence of gradients, shadows and transitions.
  • Use of only few base colors. Often only 2 - 3 bright color hues selected as a base besides black and white
  • Flat design is simple in essence, it should coordinate well with overall minimalistic approach, the interface should not look cluttered and visually overloaded.
  • Use of large background images which should be simple and should not distract the user
  • Use of visually appealing infographics, non-standard fonts utilization in order to attract the user’s attention

Modern web site today is not just a collection of pages with certain functionality, but also a well thought out interface capable of showcasing company’s potential and favorably present its business online.

MATERIAL DESIGN

This concept was developed by Google in 2014 and first implemented in Android L OS. Material design is the further development of Flat design concept aimed at unification of the interface design approaches. Each interface element is viewed as an actual physical object which adds a feeling of tangibility. With material design Google hopes to create a new intuitive design concept which will combine flexibility and simplicity and allow a very broad range of users to get familiar with new technologies.

MATERIAL Main Principles

  • Tactile surfaces - the interface consists of several planes, which are located at different heights. There is a light source so the planes create shadows.
  • Polygraphic design - a plane is a “digital paper”. Everything displayed on it is “digital ink”. Regular graphics is used further on - poster or magazine approach
  • Comprehensive animation - in real world an object cannot suddenly appear and then disappear without a trace. That is why Material Design uses animated tips on interface functionality.
  • Adaptive design - the site needs to display correctly on all types of modern devices. The Material concept must remain intact.

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in iOS and Android application development,
business and electronic commerce software.

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